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Marketing & PR
When there is content you want to share with the world, one way of assisting in the processes of sharing is to create a "white page" on the subject and submit it to blogs, columnists, magazines, etc as a sales pitch allowing them to use the content as their own. Essentially your saying "hey look I did your job for you if you would be willing to talk about XXX." According to PR experts this works very well, I have yet to try it myself but I am willing to give it a go and test it out!
The first step is- guides lines on how to write a white page...
This is the best information I have found (a list of sources is at the bottom of the post):